People who notice the tiny, gold lapel pin that Bob Mazzuca wears usually recognize it as the Boy Scouts emblem.
But afterward, he said, too many ask whether the organization still is around.
“That speaks volumes about our marketing effort,” said Mazzuca, a former Pittsburgh Scout leader who heads Irving, Texas-based Boy Scouts of America. The Scouts are kicking off a public awareness and membership-building campaign to last through their 100th anniversary in 2010.
