People who notice the tiny, gold lapel pin that Bob Mazzuca wears usually recognize it as the Boy Scouts emblem.
But afterward, he said, too many ask whether the organization still is around.
“That speaks volumes about our marketing effort,” said Mazzuca, a former Pittsburgh Scout leader who heads Irving, Texas-based Boy Scouts of America. The Scouts are kicking off a public awareness and membership-building campaign to last through their 100th anniversary in 2010.
Scouts are known throughout the world for performing acts of public good and sometimes acts of heroism. For example, a boy Scout foiled a 2008 assassination attempt on Maldives’ President Maumoon Abdul Gamon by “grabbing an attacker’s knife as the man leapt from a crowd and lunged at the leader.The scout, Ibrahim Jaisham, a male member of the co-educational The Scout Association of Maldives, sustained minor injuries during the intervention and was subsequently treated.